I’m Xena and I’m a storyteller.

My career wasn’t forged in a quiet studio, but in the demanding and fast paced world of catwalks, campaign sets, destination weddings and in high-pressure production environments. I have loved and thrived working under pressure on music videos, live televised events; in the whirlwind of backstage catwalks and with global brands like Coca-Cola GR and DAZN Boxing.

My experience has given me a masterclass in execution and showed me how to remain calm and decisive whilst directing a clear creative vision all whilst managing the moving parts and high expectations.

Today, I bring the same focused direction to every campaign I shoot. My process is collaborative and meticulous, built to translate a cleint’s brief into a powerful, cohesive narrative. On set, I specialise in guiding talent- from professional models to elite athletes- to craft poses and moments that feel both autehntic, memorable and iconic.

The result is premium, polished imagery that has the soul of film but flare of the digital age- and sprinkle of behind the scenes moments too. The most powerful images can happen in seconds- these experiences trained by eye to anticipate the unguarded glance, a subtle shift in posture. It’s a skill that’s taught me to become almost invisible and maximise my ability to refine shots.

If you’re looking for a photographer who can confidently lead a creative vision from concept to final image- let’s create something powerful.